Then We Set His Hair On Fire Phil Dusenberry

ISBN: 9780143101413

Published:

Paperback

290 pages


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Then We Set His Hair On Fire  by  Phil Dusenberry

Then We Set His Hair On Fire by Phil Dusenberry
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 290 pages | ISBN: 9780143101413 | 7.69 Mb

WE BRING GOOD THINGS TO LIFEITS NOT TV, ITS HBOVISA: ITS EVERYWHERE YOU WANT TO BE.These arent just advertising slogans- theyre game changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these andMoreWE BRING GOOD THINGS TO LIFEITS NOT TV, ITS HBOVISA: ITS EVERYWHERE YOU WANT TO BE.These arent just advertising slogans- theyre game changing insights.

And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one cleaver commercial. But one true insight can define a brand for years to come and turn an entire industry upside down.Dusenberry shares his best advice and funniest stories . You were there with Phil as he:- frets before $60 million pitch to GEs Jack Welch, knowing that BBDOs chunky proposed tagline (We make the things that make life good) just isnt going to cut it.- helps FedEx sustain its success after overnight delivery business became overnight success.- lead the team that gave New York City a renewed spirit after 9/11, with an unprecedented television campaign.In this entertaining yet practical memoir, Dusenberry reveals what really works in the fiercely competitive game of trying to stick in consumers mind.

And he shows how anyone can enter marketing problems from a unique angle and hit home runs, not just singles. This is a fun-to-read book that will change the way you think about advertising.



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